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The 2024 Agenda: More brands wave goodbye to ‘free’ entry points
Brands are set to focus on monetising their existing valuable users rather than offering ‘free’ entry points and products that cut into their bottom lines.
In 2023 brands from the worlds of fashion, entertainment and more have been eradicating ‘free’ from their vocabularies.
For the majority of its existence, Netflix has been relatively relaxed about password sharing. Its CEO Reed Hastings even went so far as to say account sharing was “a positive thing” in 2016 as account sharers often went on to buy their own subscription.
