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‘Change the narrative’: How to deliver the most when you’re asked to do more with less
While budget cuts are never welcome, by reframing it as an opportunity to rethink how things are done, marketers might be able to turn a negative into a positive.
‘Budget cut’ are two of the scariest words a marketer will ever hear. Rarely does a slashed budget come with trimmed-down expectations – in fact, teams are often expected to deliver more with less.
But, according to some experienced leaders, this scenario doesn’t have to play out like a marketing horror movie. Marketers don’t have to run from the big, bad finance director; the opportunity to streamline the function can lead to long-term positive outcomes for both the business and its marketing team.
