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Efficient marketing and CMO tenure: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Efficient but effective?
Marketing budgets have been cut. That’s not news to anyone. But the way in which brands respond and adapt will have a lasting impact on their future success.
There were a number of examples this week of the varying ways businesses are dealing with a smaller pot for marketing.
