In 2022, Marketing Week launched a unique and unprecedented investigation into marketing effectiveness – how it was regarded, measured and communicated within businesses. The centrepiece of that project, named the ‘Language of Effectiveness’, was a landmark survey and report that uncovered how companies large and small defined marketing effectiveness and the metrics they prioritised. This […]
This report provides marketeers and businesses alike with a definitive and comprehensive analysis of marketing salaries, skill gaps, employee expectations and everything in between.
Faced with a worsening cost crisis, soaring inflation and recession, this report explores how marketers can demonstrate the tangible impact of their activity so they can make a compelling case for investment, even as budgets are squeezed.
This quick guide gives marketers the tools to develop a social media strategy, detailing how to align social with content, and approaches to measurement based on identifying clear objectives.
Faced with a worsening cost crisis, soaring inflation and recession, this report explores how marketers can demonstrate the tangible impact of their activity so they can make a compelling case for investment, even as budgets are squeezed.