How ITV turbocharged marketing’s influence with streaming reboot
Marketing Week ReportersAccording to employees, the marketing department is being taken more seriously than prior to the launch of revamped streaming service ITVX.
Marketing Week Awards 2023
How Range Rover and Sky joined forces to create ‘event TV’
Marketing Week ReportersThe car brand enlisted the help of Sky Media to take the launch of the Range Rover Sport from standard branded content to must see TV.
How a ‘culture-making’ tie-up helped JBL go viral
Marketing Week ReportersThe audio brand’s collaboration with US rapper Doja Cat went from the Grammy Awards to viral TikTok sensation, helping JBL resonate with its key Gen Z audience.
How a ‘focus on excellence’ helped BBH grow business by 90%
Marketing Week ReportersThe creative agency improved its pitch conversion rate by 28% in 2022, attracting brands from Netflix to Wayfair in the process.
How ITV attracted 2 million new viewers
Marketing Week ReportersInvesting in detailed audience insight helped ITV segment its first-party dataset to fuel the launch of streaming service ITVX.
How one brand hit 215% ROI with ‘sophisticated’ segmentation
Marketing Week ReportersA multi-layered segmentation strategy helped garden centre chain Dobbies identify the ‘killer’ categories directly influencing customer behaviour.
How Cadbury’s multichannel mantra delivered £230m in revenue
Marketing Week ReportersFrom interactive outdoor posters to TV, social and experiential retail, Cadbury’s multichannel approach to Christmas 2023 drove a 5.3% sales rise.
Why embracing purpose helped O2 boost campaign ROI
Marketing Week ReportersThe telecoms giant decided to take its support for those facing data poverty up a level with the release of a Christmas card gifting 7GB of free data.
How Mars overtook its rivals with a festive chocolate push
Marketing Week ReportersThe confectioner’s play to win the chocolate war by axing Bounty helped Celebrations pull ahead of its key competitors over the Christmas season.
How EasyJet’s holiday revamp drove a 400% profit boost
Marketing Week ReportersNamed the UK’s fastest growing travel business in 2022, EasyJet Holidays decided to flip the package holiday clichés on their head to build fame at pace.
How LinkedIn tackled social stigma to help ex-offenders thrive
Marketing Week ReportersEncouraging employers to look past a criminal record, LinkedIn’s mentoring programme offered eight young offenders the chance to launch their own streetwear brand.
How investing in digital helped one brand grow 600%
Marketing Week ReportersLiberty Hive’s digital recruitment platform has attracted brands including Channel 4 and Aldi, with 71% of companies returning to post jobs within six months.
This Much I Learned: Boots’ CMO Pete Markey on marketing leadership
Marketing Week ReportersIn the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer.
How Specsavers shocked consumers out of their ‘spectacle stasis’
Marketing Week ReportersThe optical retailer relied on research to help drive a 22.9% increase in sign-ups to its contact lens service.
How a sustainability drive helped Scottish Water build customer trust
Marketing Week ReportersCarefully chosen partnerships and a media blitz helped the company’s water fountain project divert 3.5 million plastic bottles from landfill.