Ahead of the relaunch of its Scholarship programme, Marketing Week caught up with The Marketing Academy’s founder and CEO Sherilyn Shackell who has redefined the 4Ps of marketing to match today’s agenda.
The countdown has begun to the launch of Marketing Week’s Mini MBA. Here, marketing professor, brand consultant, Marketing Week columnist and course presenter Mark Ritson explains what to expect when you sign up for the six-week online course.
Marketing Week has scoured the latest business books and journals for this digest of new marketing literature.
All the latest news and opinion following the EU referendum result.
Ahead of the Creative Business Symposium at SohoCreate, which is being held in partnership with Marketing Week sister title Creative Review, Sir John Hegarty shares his views on the role creativity should play in driving business growth and what it takes to be a modern marketer.
Hosted by Sir Lenny Henry CBE, the Marketing Week Awards took place on 12 May 2016 at the Roundhouse, London and brought together the best of the marketing industry. From diversity champions to those demonstrating trail blazing excellence, the awards highlighted who and what is leading the marketing industry today and defining its future.
Marketing Week is proud to announce the 10 nominees for Visionary Marketer of the Year in partnership with Adobe.
Marketing Week is proud to announce the Vision 100 2016 in partnership with Adobe.
Six of this year’s Vision 100 share leadership tips and the advice that has helped them get to where they are today.
Social media Customer expectations about certain things aren’t set by us – they’re set by other consumer industries. With social media, the speed that consumers expect you to react to stuff is quite instant. Once upon a time, people would write to you and expect a response in a week. On social media, people expect […]
Mark Ritson, award-winning columnist, consultant and marketing professor is to bring Marketing Week Live to a close on Thursday April 28, with a session that promises to challenge received wisdom. His contention? Marketers continue to focus too much effort on the shiny and new, ignoring those that offer the most value.