Subscriber Exclusive 
The 2024 Agenda: Tight budgets mean marketers will have to do more with less
As the economy continues to falter more marketers are going to have to make their budget stretch further in 2024.
It may feel like marketers are being forever asked to do more with less. But with the economic reality starting to bite most businesses – and with inflation remaining stubbornly high – it’s reasonable to expect that most marketers will be working with reduced budgets in 2024.
The good news is that most of you know that already. Budgets will have been set earlier this autumn and the work can begin on finding ways to build your brands within the newfound constraints. The bad news? That’s easier said than done.
