How to devise an effective video strategy
Jonathan BaconBrands are increasingly keen to use video as part of the marketing mix but what works best and how can marketers ensure it reaches the intended audience at the right time?
From biscuits to insurance: The value of gaining experience across sectors
Jonathan BaconThe Story of my CV: Annabel Venner has never shied away from a challenge. Covering healthcare, tobacco, soft drinks, biscuits and insurance, her CV is a lesson in how marketers can excel when they test themselves.
Google’s UK MD: Small businesses will be a growth engine for Britain post-Brexit
Jonathan BaconFollowing his recent appointment as UK and Ireland managing director, Ronan Harris shares his views on marketing and its role within the internet giant as part of Marketing Week’s ‘View From The Outside’ series.
Recommended reading: Disruptive technologies and the fan-based economy
Jonathan BaconMarketing Week reviews the latest books for marketers.
Agencies are sceptical about ‘integrated’ client briefs
Jonathan BaconClients believe they are getting better at briefing a “single-minded proposition”, but agencies remain frustrated with channel-specific briefs.
Why Africa is the ‘final frontier’ for global brands
Jonathan BaconBrands are increasingly turning their sights to Africa as the next source of fast growth, but what are the challenges of launching on the continent, and how can marketers reach such a diverse range of consumers?
General Election 2017: What marketers should consider
Charlotte RogersPrime Minister Theresa May today (18 April) called a surprise general election for 8 June. As politicians and businesses reel from the announcement, what should marketers consider over the coming weeks?
Coke axes Coca-Cola Life brand as sales tumble
Charlotte RogersCoca-Cola is phasing out its Life brand in the UK less than three years after the troubled product’s launch as new figures show sales are slumping.
The questions clients should ask their programmatic agencies
Jonathan BaconMarketing Week considers the key issues and questions clients should discuss with agencies when bringing in programmatic support.
Marketers must find time for training and personal development
Jonathan BaconThe pace of change means marketers at all levels continually need to refresh their skills, and training plays a vital role.
What brands need to know about the future of agencies
Jonathan BaconAgencies of the future must be shaped by both left and right brain thinking, which requires “professional training” and a shift towards agile working practices.
Life Beyond Marketing: Why marketers are perfectly placed to become business founders
Jonathan BaconIn the second of Marketing Week’s ‘Life Beyond Marketing’ series, we talk to former marketers about what it takes to launch a startup, why marketing skills are invaluable when starting a business and the pitfalls to avoid.
Digital brands have ‘succumbed to magpie syndrome’, says Shop Direct
Jonathan BaconBrands should forget drones and driverless cars and instead invest in the customer journey and areas such as personalisation, payments and delivery.
The big debate: Is age discrimination rife in the marketing profession?
Jonathan BaconNearly a third of marketers feel ‘older people’ are under-represented or not represented at all within their business, so is there an issue of age discrimination in the workplace and if so what can marketers do to level the playing field?
Improving transparency ‘is not just down to Google’, says new UK boss
Jonathan BaconGoogle’s new boss Ronan Harris defends the company’s record on viewability and measurement in the face of rising advertiser concerns.