Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Online ads ‘most complained about channel’ in 2023
Molly InnesThe ASA received 39,034 complaints in 2023, a 16% increase on 2022’s figures, nearly 21,000 of which were about online adverts.
Aldi ad banned for ‘misleading’ price comparison claims against Sainsbury’s
Matthew ValentineThe ASA has upheld three complaints made by Sainsbury’s against Aldi.
William Hill owner: Marketing efficiency strategy is driving ‘short-term’ revenue decline
Niamh Carroll888 Holdings, which owns brands including William Hill and 888Casino, has downgraded its revenue expectations for its current quarter, citing the impact of its marketing efficiency push and UK regulation changes as partial drivers.
Report reveals generational divide in trust around advertising
Chris SutcliffeThe gap between generational attitudes to advertising is widening, as differences in the media to which people are exposed growing up emerge.
How will Meta’s new targeting rules impact marketers?
Niamh CarrollMeta will ask EU users to consent to targeted advertising, a move which could limit marketers’ ability to personalise ads on its platforms.
Industry welcomes government’s plan to tackle illegal ads and child safety online
Molly InnesAs part of the Online Advertising Programme, the government says it will take a hard line on illegal ads, influencer scams and ads that can harm children.
Ladbrokes ad latest to be banned for appealing to under-18s
Molly InnesA promotional tweet from the betting brand featuring YouTube star Jake Paul has been banned for appealing to children.
Trust in advertising industry ‘boosted by ASA campaign’
Niamh CarrollRebuilding trust is the “most crucial issue” facing the advertising industry, says the AA, which is calling on more brands to take part in the next iteration of the campaign in 2023.
Government stops short of gambling ad ban but demands more action on targeting
Molly InnesThe government’s long-awaited gambling white paper, released today, has called for more action from the industry on targeting, promotions and data use.
‘No magic bullet’ for gambling advertising regulation, experts say
Molly InnesWith the government’s gambling whitepaper expected imminently, could a ban on gambling ads lead betting brands to ramp up marketing in other areas?
Online advertising regulation: What is and isn’t working for marketers
Niamh CarrollIn a Westminster eForum discussion about the future of online advertising regulation, speakers from the ICO, DCMS, and IAB UK addressed some of the most pressing concerns for marketers.
All In Census returns to measure marketing industry’s progress on inclusion
Michaela JeffersonThe marketing industry is once again encouraged to “stop the clock, take 15 minutes and have your say”, with the backing of leaders from the likes of Boots, Specsavers and Channel 4.
Government reintroduces GDPR replacement bill with new reforms for marketers
Michaela JeffersonThe reformed bill has a number of implications for marketers, including further clarification around legitimate interest, changes to cookie consent exemptions, and a reduction in compliance paperwork.
Marketing bodies call for ‘swift clarity’ over government’s decision to split DCMS
Michaela JeffersonIt is now unclear where responsibility for some of the marketing industry’s top concerns lie, including the digital skills gap, the replacement of GDPR and the online safety bill.