Mars Wrigley’s top UK marketer: Not having to ‘appease Wall Street’ means marketing can be ‘bold’ in how it thinks
Private ownership means Mars can be ‘bold’ and think about the long-term health of its business without being distracted by short-term thinking, says senior brand director and business unit director, Kerry Cavanaugh.
Being in private ownership allows Mars Wrigley to “think in generations”, says its UK marketing lead, Kerry Cavanaugh.
The business is able to meaningful long-term progress in areas such as its sustainability agenda without the need to hit short-terms goals to appease investors, says Cavanaugh, who is senior brand director and business unit director at Mars Wrigley.
“One of the benefits of working at a private company is the ability to think in generations, we don’t have to lean in on claims that we don’t believe, in order to appease Wall Street,” Cavanaugh says.
In its commercial aims, Mars still maintains its “performance culture” through “intentionality” in what it does.
