Subscriber Exclusive 
Three good things that become terrible when marketers combine them
Like toxic interactions in medicine, each one alone can improve your team’s work, but taken together they will kill your productivity and decision-making.
There’s something about modern marketing practice that makes the production of meaningful outputs slow. Not just a bit slow; grindingly, achingly, glacially slow.
That planned Q3 launch gets delayed until Q1 – because it can’t just bounce into the holiday-fest that is Q4 – and from there it slides again, and drifts once more, until it ends up in Q3 after all. But next year, not this.
