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‘What worked in the past won’t work in the future’: Why Samsung united its marketing and omnichannel teams
Samsung’s UK marketing director says merging the business’s marketing and omnichannel teams has helped to bring the customer back to the centre of decision-making, with campaign engagement rising as a result.
Samsung believes it has set itself up for future success amid rapidly changing consumer behaviours by merging its formerly separate marketing and omnichannel teams.
