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P&G’s brand chief on why prioritising accessible advertising is ‘good for growth, people and society’
The barriers to introducing accessible advertising are relatively low, but the potential gains for brands are high, according to P&G Europe’s chief brand officer, Taide Guajardo.
P&G is working towards making advertising more accessible, not just in its own business but across the European advertising industry.
Chief brand officer for P&G Europe, Taide Guajardo, says the FMCG giant, which makes brands such as Pampers, Ariel and Head & Shoulders, is committed to making advertising more accessible for those with hearing and visual impairments, because it believes it is “good for growth, good for people and good for society”.
